NIC AYLING COACHING
The True North Framework
When life feels uncertain or out of alignment, it's easy to lose your sense of direction. The True North Framework provides a simple but thoughtful approach to helping you reconnect with what matters most and move forward with greater clarity, confidence, and purpose.
Every coaching journey is unique. These four principles provide the foundation for our work together.
Pause
Create the space to slow down and understand what's really happening beneath the surface.
Reflect
Explore what's changing, what matters most today, and what you want the next chapter to look like.
Realign
Reconnect your choices with your values, priorities, strengths, and aspirations.
Move Forward
Take intentional action with greater confidence, clarity, and accountability.
WHO THIS COACHING IS FOR
You may recognize one of these moments...
Sometimes, the biggest changes don't begin with answers. They begin with a quiet question you can't quite ignore.
"I've achieved a lot... so why does it feel like something is still missing?"
You've built a successful career and a life you're proud of. But lately, you've been wondering whether there's something more waiting for this next chapter.
"I know something needs to change. I just don't know what that looks like yet."
Life doesn't come with a map. Coaching provides the space to slow down, explore what's changing, and move forward with greater clarity and confidence.
"I've spent so much time looking after everyone else that I've lost sight of myself."
For years, you've focused on family, work, and responsibilities. Now you're ready to reconnect with what matters most to you.
WHY I DO THIS WORK
Helping people navigate change with clarity, confidence, and purpose.
For more than 25 years, I built a career in sales, marketing, and executive leadership, helping businesses grow, leading teams, and supporting people through change. Over time, I realized the conversations that mattered most weren't about business. They were about people.
Like many of my clients, I've experienced career transitions, loss, health challenges, and the uncertainty that comes with asking, "What's next?" Those experiences, together with my professional coaching training through iPEC and years of personal development, inspired me to help others navigate change with greater clarity and confidence.
Today, I combine leadership experience with internationally recognized coaching principles to create a thoughtful, supportive space where people can pause, reflect, and move forward with purpose.
Credentials & Experience
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25+ Years of Leadership
Senior leadership roles in sales, marketing, and executive management, including VP of Marketing.
Professional Coach
Certified Professional Coach through iPEC, committed to ICF standards and ethics.
Education
MBA, IMD Switzerland
BCom Economics & Marketing, Lincoln University, New Zealand
"Working with Nic shifted everything for me. Instead of just helping me figure out my next steps, he listened deeply beneath the surface, gently cutting through my perfectionism and over-planning to uncover what was truly getting in my way. I highly recommend him if you want a coach who helps you understand and unblock yourself on a deeper level."
Sonia S.
"Nic's support came at a time of real professional uncertainty, and his coaching was incredibly helpful in giving me clarity, confidence, and direction. He helped me move forward with intention, particularly around my health and mental wellbeing goals, while also supporting me through a challenging career moment. His guidance was instrumental in helping me rebuild momentum and trust my next steps."
Liliana S.
What it's like to work together
HOW WE WORK
A clear, supportive process designed around you.
1
Start with a free introductory call
We'll have an open conversation with no pressure or obligation. It's an opportunity to get to know each other, explore what's bringing you here, and decide whether working together feels like the right fit.
2
Your first coaching session
Our first session is about understanding you. We'll explore what's brought you here, what you'd like to achieve, and agree on how you'd like to work together, so you always know what to expect from our sessions.
3
Ongoing
coaching
Each session begins with what's most important to you that day. Together we'll explore what's happening beneath the surface, uncover new perspectives, and finish with practical next steps that help you move forward.
4
As the coaching develops
As trust grows, so does the depth of our conversations. We may explore your values, purpose, energy, or the direction you want your life to take, with no fixed agenda. The coaching evolves naturally at a pace that feels right for you.
Ready to Start the Conversation?
Rediscover what matters most.
Whether you're navigating change, feeling stuck, or simply wondering what comes next, a complimentary introductory conversation is a chance to explore what's on your mind and see whether working together feels right.
Investment $100
per 45-minute coaching session
Receive 10% off when you book five or more sessions.